BUSINESS ANALYSIS

Business Analysis

Business Analysis

Question 1

In order to decide that whether the company should go for the suggestions provided by the agency or stick to their own strategy, there are a number of factors which needs to be considered. The first thing which needs to be considered, by the brand management team, is the reputation and overall past performance of the advertising agency. This will allow the brand management team to know about the credibility of the agency's judgment. If the agency is credible, then they should go with their decision, because they are in a better position to analyze both the ...