BUSINESS ANALYSIS

Business Analysis of the Company

Business Analysis of the Company

Introduction of the company

The company that has been selected for this topic is Samsung Company. The reason is that it is one of the largest manufacturing companies in an electronic industry. Secondly, it is based on South Korea, and, it has a high presence in the Asian-pacific region because of the large operations. The concept of innovation in this company is quite important as it is spreading the product base at a sudden pace in diverse markets. They need to invest a lot of money in this area to increase the scope of their market. Therefore, all issues related to business aspects of Samsung Company will be discussed in detail.

Profile of Samsung Company

Samsung Electronics is a large electronic company in the electronic market. One of the world's major semiconductor manufacturers, Samsung Electronics is even South Korea's leading electronics company. It produces large number of consumer devices, which includes DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, USBs, and display drivers along with communications devices having range from wireless handsets and smart phones to networking gear. The company, that is basically the flagship associate of Samsung Group, even produces microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales revenues are earned in the Asia/Pacific region market (Sejin, 2008, 140).

In 2007, Samsung Electronics and Toshiba entered into a cross license agreement regarding the rights to produce and sell memory with the specifications and trademarks of Samsung's One NAND and Toshiba's LBA-NAND memory chips. During 2008, several investigations were made against the company, which was spurred by allegations raised by Kim Yong-chul, a former Samsung judicial affairs official. He claimed the company created a KRW200, 000 million ($186.0 million) slush fund to bribe government officials, judges and prosecutors. Also in 2008, Samsung Electronics America launched Samsung recycling complete program. As per this program, the consumers could bring their Samsung-branded consumer electronics sold in the US to 174 fixed drop-off locations across all 50 states, for recycling without any extra charges. Samsung Electronics America introduced the ML-2855ND mono laser printer with network-ready connectivity, in 2009. In the same year, Samsung Electronics launched the four GB DDR3 DRAM chip, using 50 nanometer (nm) process technologies. In 2009, the company made a patent license agreement with Inter trust Technologies for all products made by the Samsung Digital Media and Communications division. The company also made a patent cross license agreement with Toshiba for semiconductor technologies, in 2009. In 2009, the company launched 640 GB and 2.5 inch Spin point M7 internal hard disk drive. In the same year, the company introduced its first Long Term Evolution (LTE) modem complying with the latest standards of the 3rd Generation Partnership Project. During the same period, Datak Telecom selected the company as its sole WIMAX equipment vendor to bring the first WIMAX Wave2 services to Iran in ...