BUSINESS ANALYSIS

Sukhdev's Catering Services Limited

Sukhdev's Catering Services Limited

Introduction and History

Introduction

Sukhdev's Catering Services Limited is a catering business serving in the UK. The company provides outdoor catering services of weddings, conferences, birthdays and many other events where catering services are required.

The company believes in high quality food preparation and presentations and our commitment to high standards have allowed us to cater for some of the top hotels in the UK. Our major market is the UK. We have served celebrities such as Mr. Manmohan Sign and other Asian icons. We have won various awards as a result of our commitment to quality and service. We are proud of the fact that our company won the Nav Ratan Award presented by Mr. Vilasrao Deshmukh, Union Heavy Industries Minister.

We are not just caterers, but we are an Event Management Brand. We strive to make your special moments, as very special. We take pride in our business through which we can serve our beloved customers and become a part of occasions important to our customers.

We are operating in very dynamic industry and we understand the future challenges and customer's changing preferences. Hence, we have designed a very engaging business model, where we always encourage our customers to provide feedback and their feedback is used as a major input in improving current services and designing new services.

History

Sukhdev's Catering Services Limited has been around for over 30 years serving its customer with pride and humbleness. The business started in 1978 when the chairman, Mr. Sukhdev came to the UK and joined his father-in-law, Mr. Sucha Singh in his business Sagoo & Takkar Limited. Since then, Mr. Sucha has leant and developed the art of preparing and presenting food. Through years of learning and experience in businesses such as Asian Sweet Centre and Dilli Darbar, Mr. Sukhdev decided to initiate his own company dedicated to providing world class catering services. Today his vision is named as Sukhdev's Catering Services Ltd.

The successful history of SCS (Sukhdev's Catering Services) is also highlighted by the successful operations of Chandni Chowk Restaurant, another venture of Mr. Sukhdev. The business is known for high quality standards in food and presentation, as well as, providing range of menus to its valued customers. The SCS believes in providing quality of life and not only quality food. We value professionalism and perfection in all what we do (Light & Walker 1990, pp.9).

We take pride in our history and our future will be guided by same principles. The initial years of business expansion were crucial for the success of our business. However, our main focus today is the future.

Future Plans

Food industry is one of the most competitive industries in the UK. The Catering business is also experiencing competition in the UK. Although, we are currently providing catering and event management services, to remain competitive, we will require entering new segments in the food retail market. We are progressive group and believe in continuous innovation and improvement. We take pride in our history, but we are also ...