BUSINESS

Cross cultural communication in global workplace

by



CROSS CULTURAL COMMUNICATION IN GLOBAL WORKPLACE1

CHAPTER 1: INTRODUCTION1

BACKGROUND OF THE STUDY1

AIMS AND OBJECTIVES OF THE RESEARCH3

STATEMENT OF PROBLEM3

SCOPE OF THE STUDY4

CHAPTER 2: LITERATURE REVIEW6

THE IMPORTANCE OF CROSS-CULTURAL COMMUNICATION6

BARRIERS TO CROSS-CULTURAL COMMUNICATION13

CHAPTER 3 RESEARCH METHODOLOGY18

RESEARCH APPROACHES18

QUANTITATIVE RESEARCH METHOD19

QUALITATIVE RESEARCH METHOD19

MIXED METHODOLOGY20

DATA COLLECTION METHOD20

PRIMARY DATA COLLECTION21

SECONDARY DATA COLLECTION21

SAMPLING TECHNIQUE21

SAMPLE SIZE22

RELIABILITY AND VALIDITY22

CHAPTER 4: ANALYSIS AND DISCUSSION23

CHAPTER 5: CONCLUSION35

CHAPTER 6: RECOMMENDATIONS38

REFERENCES40

Cross cultural communication in global workplace

Chapter 1: Introduction

Background of the study

Now days' world is having cross cultural business models which are very helpful and offer great advantages to the companies. from various studies and researches it is found that having cultural diversity at workplace is good for various business activities like creativity, productivity and expanding business operations. Furthermore, it also reflects the international approach in which the cross cultural communication provides opportunities to the businesses at global level to have staff having different language and intercultural skills. All the business activities have a flip side. It means that all activities have good and bad aspects. Same is the case with cross cultural communication. It can be very effective but can also be a negative force. The reason behind its negative force is that culture is a complex phenomena and it gets more complex when the actors who are involved in the communication are not well versed (Moran 2010).

Such situations contribute negatively in the success of business and become barrier for the business. Such situations occur when people of different cultures are not able to understand each other or any kind of misunderstanding takes place among the employees of the company or among the partner groups, distributors or suppliers of the company (Gilleard 2002, p. 187). Cross cultural communication at work place must be managed properly to have effective and good productivity. It also means that staff, managers and top management of the company appreciates and encourage working with different cultures. Such appreciates comes naturally in some people and some build this capabilities in them. Those people who have in built in them it may be because of their travel to different states due to which they are aware of the cultural difference and they are aware about the culture and traditions of different cultures, mixed heritage also have good communication skills. Those people who build this appreciation in them are by working with people of different cultures. These people also have to struggle in the early days and show empathy towards the culture of different people which is completely new and different for them (Brislin & Yoshida 1994).

According to the researches it is found that employees get benefit by receiving knowledge from different areas of the world by doing cross cultural communication. Organizations also have to learn, understand and implement different strategies to encourage cross cultural communication in the organization to achieve the goals and objective of the company in number of ways. Employees of the company may be able to iron the difference which comes from the bottom of the ...