The modern era of the business has provided several opportunities for individual to succeed in this environment but there are only few executives that can easily, accomplish all available opportunities without must constrain. For example, executives of the Japanese auto-company are cautiously monitoring the activities of its major competitors that are trying to occupy the larger market portion of the Chinese automobile industry, in addition to this; another example of international opportunity is executive of Chinese planning to increase their market share of their product in across the world (Tyler & Steensma, 1998).
The concept of the globalization, has further widened the scope of business, has changed the magnitude of various executives in broadening the size of the firm, and participates in upcoming new opportunities that are prevailing in the international business market. The major obstacles, that business executive come across is the adopting the culture of the country where they are planning to launch their business activities. Previously the prime concern of international business was ensuring the proper implementation of legal aspect of international country, formation of appropriate organizational structure according to the international structure, and others. However, within last two decades business executive have to understand magnitude of national culture that comprises of (values, belief, and norms) in order to run their business operations. Researchers like ((Tyler & Steensma, 1998) have described that national culture has a vital impact on all business operations. The prime objective of this research is to analyze the importance of culture in effectiveness of international business.
Aims and Objectives
The main aim and objective of this research are as follows
to analyze the concept of culture in international business
to identify the impact of culture in international business operations of the organizations
to analyze the hazards in implementation of national culture in the organization operating in international context
Research Questions
In order to achieve the objectives of this research, researcher has drafted following questions
RQ1: What is national culture in international business?
RQ2: what is the impact of culture in international business operations of the organizations?
RQ3: what are the hazards faced by the executive in implementing national culture in the organanization
Significance of the Study
Increasing concept of international business, in the global business world has provided several opportunities to old and new business executives. Previously business executives were facing the issues of implementation of legal, social; structure the firms according to the country specific requirements. However, in modern era they are facing the issues of incorporation of national culture in business operations mainly because national culture plays a vital role in the effective accomplishment of all business operations. In prevailing circumstances this report aims to understand the concept of the culture in international business, it effectiveness, and hazards that business executives will face in culture incorporations.
Literature review
Business executive while operating in international business are facing an issue that in recent decade has gain phenomenon importance, mainly because of unexpected change in the ...