BUSINESS

Assignment



Codes and Convention of Promotional Video

Corporate and Promotional Video

A corporate video is an attractive and entertaining visual way of presenting a company's corporate philosophy and applying it in practice market, highlighting the ability and positive values that make a major difference to the company over the competition. This is the piece of media and business can be more powerful than an institution or company, combining the power of music and the spoken word in sync with moving images, photographs and captions (Smith & Schultz, 2005, pp. 229-291).

Similarly, the Promotional video became a modern marketing tool. A promotional video, pointing ...