Business

Business

Introduction

This assignment discusses different aspects of business including managerial economics. The assignment is based on the Coca Cola Company business. Firstly, the history, company profile and products are briefly explained. Further, the forces of supply and demand which Coca Cola Company is experiencing are elaborated. Moreover, the market structure of Coca Cola and the application of marketing tools and concept are illustrated. Furthermore, the internal and external risk company is faced with, and the mitigation strategies for those are explained. Lastly, the business cycle of Coca Cola Company and the decisions required for future growth are discussed.

The Coca Cola Company

History of the Company

In 1886, when in the New York Harbor works were busy constructing the Statue of Liberty, a great American symbol was getting ready to be revealed. The Atlanta pharmacist, John Pemberton who changed the American history by developing a revolutionary drink. At this time, the drink was sold for five cents a glass. The name of Coca Cola was kept by the Pemberton's bookkeeper and this name become of one the iconic symbol of American history. Griggs Candler became the first president of the company and brought the actual vision into a successful reality. The company under the leadership of Candler decided to develop a distinctive bottle shape which becomes the symbol for Coca Cola and assured that people receive the real coke (http://www.coca-colacompany.com).

Company Profile

The Coca Cola Company now operates in more than 200 countries and has more than 500 brands and 3,500 beverage products. The Coco Cola company is a global business, operates in communities and consists of Coca Cola system. The Coca Cola system constitutes of the company itself and the bottling partners which are around 300. The company has always been a philanthropic and socially responsible. The company reported 4% global growth of volume and 3% global growth of brand for the last quarter of 2012. The Company has been operating as a major distributor and bottler of soft drinks in US. The company is operating in an environment which has challenges internally and externally, but they make plans move swiftly and adapt to changes which come in the business environment (http://www.coca-colacompany.com).

Products of Coca Cola

Coca Cola is the industry leader and best selling soft drink company in US and globally. They have more than 500 brands and 3,500 beverage products. Few are listed below (http://www.coca-colacompany.com).

•Coke

•Sprite

•Fanta

•Diet Coke

•Mineral water bottles

•Minute maid juice and other juices

•Energy drinks

•Cold tea drinks

Analyzing the principal forces acting upon the supply and demand the company is experiencing

The supply and demand are considered important and fundamental principle in governing the economy. When the demand increases the price will increase and if the supply increases the price will decrease and vice versa (Melvin, 2009, p.252). The Coca Cola companies are a major player of the beverage industry, and they have an important role in economic activities of US and globally. The forces which affect Coca Cola on Supply side are following:

1.Number of sellers: There are many sellers in the beverage ...