BUSINESS

Business Plan



Table of Contents

Executive Summary2

Introduction3

Discussion4

Market Research4

General Information4

Competitors5

Unique Selling Point (USP)6

Customers6

Recommendations7

Conclusions7

References8

Executive Summary

DJ KO Cafe is an eating business that will stress mainly on healthy, nourishing, and fast foodstuff to the neighbourhood downtown area in London. It will mainly target young customers and later on, will expand its target market towards families as well. This report presents a business plan to start a restaurant business in London.

Business Plan

Introduction

Promoting restaurant business needs recognition and generating marketing approaches that caters target markets. A healthy cafe will demand an extensive range of overlapping target audiences. Health conscious people in London may be the observable target audience for a healthy cafe; it is also a general one that can be segmented for more targeted and effectual marketing attempts. There are many restaurants and eating places in central London and most of them related with each other greatly. It can be conventional bar or the eating place, where customer can just have a lunch or dine. We consider that clientele require more than a place like this. Our joint venture is proud to set up DJ KO Cafe in London. DJ KO would be a fine restaurant stressing more on healthful, nourishing, and fast foodstuff to the neighbourhood downtown area of London.

A business proposal is a proper account of targets, the rationales they are considered within reach, and the arrangement for attaining those objectives (Abrams, 2002). Business proposals may also target alterations in observation and branding by the customer, patron, or neighbourhood (Linda, 2004). DJ KO will be an upmarket cake concentrating in a blend of fast hot or cold sandwiches and salads, in addition particular recipes stressing on the Pacific Northwest cookery. Based upon this distinctive list of options, DJ KO Cafe will pursue a differentiation stratagem that will offer exceptional, or hard to find options to customers. The keys to achievement for DJ KO Cafe will be reiterate business, an outstanding site suitable to downtown businesses and its distinctive menu.

Discussion

Market Research

The marketplace can be divided into two broad market segmentations, family units and youth (18 to 30). Initially, it would target specifically on young individuals that will cover the mainstream of dinner time and business dealings with individuals making up the mainstream of lunch time. The young ones have 9% growth rate with 33, 655 possible customers in the segment. DJ KO Cafe will be functioning in the fast-casual niche of the cafe business, challenging next to fast foodstuff and conventional sit down cafes. DJ KO Cafe offers an unmet dine experience in the fast-casual position of the cafe manufacturing. DJ KO Cafe will be stressing on young ones for some particular rationales. Primarily, DJ KO restaurant is a place where young ones can meet their fellows and associates, people may have lunch with their co-workers and sharing ideas with each other. DJ KO would be a site where people can spend leisure time with friends, relaxing in the comfy chairs with high backs, taking pleasure from soothing ambiance and excellent ...