BUSINESS

Marketing Principles

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Marketing Principles

Elements of the Marketing Process

The marketing process itself involves the four general principles of management: planning, organizing, directing and controlling. Everyone, from my point of view, dependent on the other, for in the measure being implemented programs that are designed, can be tailored to new needs and introduce changes that will affect a greater or lesser degree the initial concepts . Of course, always focused on enforcing the objectives of the company. It is a melting pot of disciplines, blended well lead to success. For many, the business lies in the action only to attract customers through advertising. And not wrong, but neither are correct. She is one of the variables that can reach many more people push the boundaries of the business itself, but to develop any kind of campaign or action of this type should go a long way. In the case of restaurants, this process has its basis primarily in the design of an offer that meets certain gross and needs fixing different prices, and then define the ways and means of communication used to inform customer, motivate and attract. Thus I venture to say that addresses three psychological dimensions: affective, cognitive and conative. The affective dimension because it creates certain effects on the client in terms of feelings and emotions.

The cognitive dimension because it provides knowledge about the product, allowing its contents to understand, identify the advantages and disadvantages that can produce consumption and consequently allows you to set different criteria on it, so as to facilitate their consumption decision. And the conative dimension is more associated with the intentions and purchase behavior in the same and the actual purchase.

But these effects are achieved not by themselves, they demanded of certain primary actions, that will then decide on where, to whom, when, why, how and by what route to get that information to the client.

What are they?

The first is a mistaken concept of the restaurant. They must be relevant studies of feasibility, life cycle of products on offer, sales projections and cost behavior, as well as defining, in correspondence with the target audience or market that is focused, the image displayed and the customer would experience. Equally important, you must identify each of the processes taking place in the restaurant, making corresponding improvements in the measure that are developed in this way to write the procedures and instructions by the staff (direct support) shall be governed and which together with a management system and quality control allow to standardize the services and know that this contact will occur on an ongoing basis through different routes (satisfaction surveys, studies of differences, care and follow-up to complaints) the expectations of customers and market behavior in terms of trends and issues that increase competition and make gaze of customers in them. It should take care of those details in a way, becomes also added value to the main product, but at first will be identified as physical evidence such as the decoration, climate, environment (noise, ...