BUSINESS

Business Case Studies

Business Case Studies

PESTEL Analysis

Whenever you start to make the business plan, this is an important to scan the external environment. This can be easily achieved for any business through PEST Analysis that comes under Political, Economic, Social and Technological impact over business. In addition, you have to make eyeing on you rival because his change of status does make an impact directly toward s your business. Business or industry does required them to follow the pro-active approach which can ahead on these changes, rather than hurriedly making the alteration for the product that process towards your business in a reactive way (Johnson et.al, 2011).

Political changes

Attacks from terrorist make this industry little bit tough in case of security and strict the immigration laws for refusing the tourist attacks. This is relating towards the changes made on government and its impact significantly occurs on the business. Changes have needed the public priorities for the public spending all over the United Kingdom and the relationship with each other countries might open or close some major market throughout in Europe. Government also imposes different types of taxes that makes burden to them and they start to avoid moving there.

There is the similar impact on the relations of European Union while they have made the accession for the new member and give the chance for creating the opportunities to do some business. There are legal changes also attached with the political changes that laws are continually updated in the wide range of area such as the environmental legislation, law related employment, protection of consumer legislation and the health and safety issues (Bridges, 1956, p.64). The European Union regulations leading the greater deal and the level of competition for the routes of Europe does influence the direct impact on tourism industry. But there is the need to make the concerns for being the raise about its impact on the aviation,

Economic Changes

Exchange rate is the crucial part that enjoys this industry as the crucial role in international trade of tourism. Impact of exchange rates generating through the tourism and creates the positive impact on Euro value. The second big thing for analyzing the external environment has relates to change in economic. The economic Is not merely remain stable for the longer period of time it will regularly fluctuate some time it raises up to boom and sometimes economic activity being slump. At the time of boom almost all the business benefit the and at the time of slumps business faces the heavy losses. The other economic changes that affect this industry is the rate of interest, rate of inflation, wages rate that raise the general prices for commodities. Business will might be get more encouragement when the economic condition of Europe remain well in control so the tourism industry will enjoys the benefit for it. The lower interest rates will be the optimal solution that increases the demand for the business man to expand this ...