Burke's Chapters on Organizational Change



Burke's Chapters on Organizational Change

Introduction

“Organization Change: Theory and Practice” is the book written by W. Warner Burke. The chapter 11 and 12 mainly talks about the “Organizational Change”. Burke defines organizational change as the process in any business has become an essential element to survive in the market and to make the customers satisfied. There are hundreds and thousands of ways and techniques that could assist the businesses to improve their productivity, quality and customer satisfaction. If companies do not respond to the changes, they will become victims of their own success. Therefore, companies should constantly look into ways to change their process in order to survive in the rapidly changing world. Changes primarily occur due to changes in environment, technology or changes in customer requirements. Organizational change is a transformation in an organization to fulfill any requirement which caused any change in the organization (Warner, 2010).

Discussion

Burke believes that in order to bring a successful change in the organization, it is important to understand the components necessary to bring change. Three factors are taken into considerations, which are attitudes of employees towards change, culture of the organizational and organizational learning. Any organizational changes' success is dependent on the attitudes of the employees. Employee attitude is considered as an indicator of the success of any organizational change. As changes require the learning of new talents and attitudes, it requires an effort from employees. For the purpose of using their skills for organizational change, employers should motivate them to keep their pace of working at a higher level in the organization. The strength of the attitude varies for each employee due to the relation of the attitude with each employee's own deeply held philosophical and political values and these are common concerns of the employee's social group (Warner, ...