Understanding Public Diplomacy and Traditional Diplomacy7
Literature on Public Diplomacy8
Turkish Foreign Policy and Public Diplomacy10
Public Diplomacy in Turkey13
Turkey's Soft Power17
REFERENCES21
CHAPTER 01: INTRODUCTION
Background of the Study
Today's international relations, defence of national interests is no longer papers, diplomatic methods of classical diplomacy and diplomatic initiatives, such as the memorandum was very ahead. States to other governments or international organizations now not only the foreign entered a period of public opinion are also forced to develop policies aimed at. In today's world of knowledge, culture and communication have become key words in diplomacy. International system was restructured with the communications and information revolutions, and public opinion ability to influence the agenda of public diplomacy, foreign policy is gaining in importance has been one of the indispensable elements. Today, many state and foreign public opinion conducts an active public diplomacy in order to create a positive image in the eyes. Given the national interests and objectives in this area, Turkey is also neglected in any way can not field (Cowan & Arsenault, 2008, p. 10).
Public diplomacy is simply a government in another nation's people and the intellectuals, the nation's work to influence policies in order to return to his advantage. Public diplomacy is clearly a foreign public opinion to create a government of national targets, interests in an attempt to disseminate accurate information and structured to achieve the goals (Burke, 1970, p. 393).
The accuracy of the information source is clear and certain that the public diplomacy. With this feature, the including psychological warfare propaganda into practice, because the knowledge of propaganda source may not always certain, non provable accuracy of rumours and gossip can be produced. One of the biggest talents in the CIA and the Mossad propaganda; for others generating suspicion and rumours of concern, also difficult to believe their own myths about them, produced by themselves, provided the spread of word of mouth. the attitude of the people, the impact of foreign policy with the formation and execution related. Public diplomacy, traditional diplomacy outside the fields of international relations include: provision of public opinion in foreign countries by governments, private organisations have to interact with other organizations, foreign relations and its transfer impact on policy, provision of communication between diplomats and foreign counterparts and as the process of intercultural communication.
Public diplomacy, communication and interaction predict a double-sided. The primary target and the rest of the priorities are to identify the audience addressed. Second, information sharing, intended to persuade and influence. Listen to talk, to tell the understanding, to communicate important to be open to communication (Blake & Mouton, 1964, p. 101).
As we pointed out above, soft power is one of the most important tools of public diplomacy. Another important element of public diplomacy is an increasingly central role in determining the national and global policies, taking on public opinion. National and international policy processes, are closely monitored ...