BRITISH AIRWAYS

Research on British Airways

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Introduction3

Discussion4

Strategy of the British Airways for Change Management in 2008/094

Objectives of Change Management in the British Airways6

Resistance to Change8

Lacking In Change Management Process of British Airways10

Negative Effects of Resistance to Change13

Negative Effects of Change Management14

Positive Effects of Change Management15

Resolving Organisational Conflicts15

Conclusion16

References……………………………………………………………………………………….17

Research on British Airway

Introduction

The British Airways (BA) is the brand of flag carrier of the United Kingdom and is based on the Waterside, which is near to its main hub at the London Heathrow Airport. The statistics of the United Kingdom airlines has reported the British Airways (BA) as the largest airline on the basis of its fleet size, international flights schedules and international flight destinations and it is considered to be the second largest airline by means of measuring passengers' carrier as compared to the easyJet. The British Airways was established in the year 1971 in to control the two state-owned airline corporations which were named as British Overseas Airways Corporation (BOAC) and British European Airways (BEA), in the mean while it was also established for controlling two small regional airlines which were included Cambrian Airways from all the way through Cardiff, and the Northeast Airline from the region of Newcastle upon Tyne. However, in the year 1974 on March 31, all the mentioned four airline companies were merged together in order to from the British Airways. The British Airways is a full service provider global airline that offers low fares to its travellers and passengers. Furthermore, the vast destination lists around the globe and existing in the centrally located airports make the airline more accessible and feasible for travellers to choose it. The objective and strategy of the British Airways include the factors which are responsible for creating sustainable and cost-effective future for its business by giving benefits to its customers, colleagues and shareholders. The airline principal focus is the outstanding customer services by addressing the increasing prospects of customers, and it considers the customers as key central attention for its strategy, and in the recent years, the British Airways has been established is the impact as the world's most important international airline. The airline is committed with its staff, fleet and other facilities in order to provide the best customer services so that, the customers always enjoy the maximum privileges whenever they are going flying with the British Airways. The success wheel of the British Airways has five components, and the company is always trying to meet its targets by considering these vital components. In the year's duration from 2009 to 2011, the British Airways introduced the change and restructured management in the business and unfortunately it was not welcomed by the airline crew and staff which resulted in resistance against this change management. The major reason of failure was the leadership management of Willie Walsh, who did not take employees into confidence when the change was starting and also did not inform about the importance of change in terms of cost ...