Bread Making Industry

Bread Making Industry

Introduction

The bread making industry of any country is one of the most important industries that are needed by the nationals of a country. The bread making firms produce different kinds of bread products that are consumed by the customers every single day. It is one of the most important and crucial industries of the country. The Bakery market of United Kingdom is worth euro 3.4 billion. There are approximately 4 billion units working in the industry. These units make around 11 million loaves each day (Cauvain &. Young, 2007). The UK baking industry has three principal sectors. The larger baking firms of United Kingdom make more than 80% of all the bread that is sold in United Kingdom. There are also in-store bakeries which are inside the super markets. They produce around 17 percent of the bakery items that are sold in the country. The rest of the bakery products that are consumed in United Kingdom is produced by the bakers on the high street retail. There are many uncertainties in the bread making industry which can hinder the performance of the industry, as well as, affect the consumption of bread in the country (Brown, 2010). This essay will look into the uncertainties that the bread making industry faces. It will also throw light on the measures which can be taken to deal with this uncertainty. The company that I have chosen for the assignment is Caroline's.

Discussion

Statistics of the bread making industry

There are a significant number of people and countries all around the world who are dependent on the bread industry. Bread is one of the most favourite and highly purchased food of the nationals of United Kingdom (Cauvain &. Young, 2007). About 9% of the households in the United Kingdom purchase bread and bread related products. About 80 loaves of bread are purchased by the households of United Kingdom each year. On an average, the number of euro that are spent on the buying of bread is 75.03. 80% of the production of bread is done by the three leading bread making companies of United Kingdom that are, Hovis. Warburtons and Allied Bakeries. The favourite bread of the people of United Kingdom is white bread which makes around 71% of the total consumption of bread in the country.

About Caroline's

Caroline's is a small bakery located in the South Wales. The bakery use organic flour for bread making. They are one of the best bakery in town. They produce bread which is bought by the people of the area and is highly appreciated for its quality (www.carolinesrealbreadcompany.co.uk).

Uncertainty Matrix

To locate the most important uncertainties in any industry, an uncertainty matrix is used. The uncertainty matrix generates an overview of the expectation of the uncertainties in the industry. The uncertainties can be located and can be further characterized to the numbers and dimensions of the uncertainties (Brown, 2010). The uncertainty matrix allows one to assess the uncertainties and their impact on the policies and decisions that ...