Brands

Brand Marketing

[Institutions Name]

Brand Marketing

Question 1

Comparing the operating systems Windows, and Linux is a common theme in the discussions between the users. Windows to the most important system closed (although users often use open source software on it), while Linux is the most important system of free software (although many Linux distributions has closed components, such as pre-compiled binary drivers provided by the device manufacturers.) Both systems compete with each other both on the PC and server market as well as 3D games, are used in government institutions, schools, universities, businesses, households, and hosted intranet and internet, on supercomputers and embedded systems. Windows dominates the market for personal computers and desktop - 84.8% versus 5.1% for Linux. Linux dominates the market for supercomputers - 92.4% compared to 0.4% for Windows (Casadesus-Masanell, 2006, p. 1079).

Windows and Linux differ in philosophy, cost, ease of use, stability, versatility, however, both systems evolve, they tend to improvements and repairs of their weak points. Comparison of these systems is problematic: the stigma is reflected in their history, how to create and attitudes of users, the model distribution. Typically, the media heavily accented areas are the biggest weaknesses: the difficulty of use of Linux and Windows PCs vulnerable to viruses. However, these areas of weakness of both systems are subject to rapid development.

Proponents of free software argue that a key strength of the openness of Linux software. The user can easily operate the software, watch and study how it is constructed, modified, distribute modified or unmodified. Meanwhile, the flywheel is marketing Windows [3] . About the power of the example of the promotional campaign of Windows 95, when the giant queues lined up as people do not have a computer (Economides, 2005, p. 109).

Some common differences in installation and interface of the two products are as follows:

Windows

In modern systems, the installation is a single step in graphical mode. In older was divided into two stages: the first in text mode, the second in graphical mode.

Version OEM - usually sold with a computer or a substantial part, permanently linked to one particular computer (motherboard), the system typically installed by the manufacturer of the equipment, cheapest, most common among individuals.

In modern systems, partitions (under MBR or GPT ) are supported from within the installer, graphical MMC or the disk part program. In the old versions of Windows (before 2000), the division of a hard disk ( FAT ) used new versions of fdisk.

Explorer is responsible for displaying the files on your desktop and taskbar and start menu. The graphical environment can be modified by a variety of third-party products such as WindowBlinds or completely replaced, for example by Blackbox .

Linux

Plate LiveCD , which can be run prior to installing the system and other programs (without any changes to your hard drive) and check that all devices are correctly identified (eg Ubuntu ), are also becoming popular software to install Linux on USB sticks, obtained In this way the same functionality as in the case of normalLiveCD

is a GPL - allowing the use of the system, without limitation, in the case of changes in the source code, the obligation to disseminate the ...