Branding, Pricing, and Distribution

Abstract

In this writing, the main purpose is to propose appropriate set of strategies for a firm offering financial service to its customers. Kre8 Company is in existence since 2002. The company wants to expand its business on an international level. Understanding the economic stability of India, it is selected for penetration. The market holds many opportunity for this company. Company will succeed in this expansion only if the strategies that will be proposed match the requirement of the business. Marketing strategies for any business plays a very important role in its stability in the market. What future the company will hold is directly related to the strategies incorporated & implemented.

Branding, Pricing, and Distribution

Company Overview

In 2002, a US company named Kre8 Group, LLC Investment Company was instituted. The company deals in financial services. The service that they render to the customer is mutual funding, loans, portfolio management, brokerage & consulting service, foreign exchange contracts and real estate investment. The aim of the company is to expand its operations in the market by making more comprehensive and strong strategies. Their aim is to slowly & gradually expand and penetrate its operations from the local market to global platform. Apart from US, for the expansion of service in the market, India has been selected by the target market team because of its economic stability & low downfall rate. Quite recently, UNCTAD (United nations Conference on Trade & development after comprehensive analysis have ranked India the 2nd biggest foreign investing destination for countries and companies in urge of product or service expansion or investment for long term. Analyst suggests that the market stability due to India strong economy will help the investor earn a profit on a large scale with very less tendency of downfall.

Product Branding Strategies

The concept of Branding has changed immensely over the year due to intense competition and abundant competitors. Branding in the past was considered as advertising for the product & designing its logo. Today branding plays an important role & impacts company overall structure. Today, customer feel more satisfied when they can associate themselves with things that are well known & have an identity that give them the quality satisfaction & strengthen their bond with the people manufacturing it (Roll, 2006, p.2).

Domestic & International marketing strategy for Kre8 Company

A more proactive approach has been adopted by the financial services firms due to the changing market conditions. In the financial service sector, diversity & technology has lowered the barrier and made more transparency between the institutes & strategic group. These changes are forcing firms to redefine their strategies every now & then. The marketing strategy for financial sector is different from others. For both domestic & international market, maximizing the customer satisfaction & fulfilling customer all specific needs is the major concern for firms offering financial services. A common financial customer would have some specific needs e.g. easy cash accessibility, the security of his asset, reliable money transfer & transaction, appropriate financial advice, access deferred ...