Branding and its importance in education industry

By

ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, and friends and family whose immense and constant support has been a source of continuous guidance and inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

Signature:

Dated:

ABSTRACT

In the following research study we will try to analyze the concepts of branding and importance of barnding in education industry. The study will also examine the role of corporate branding within education industry. The main focus of the study is to analyze how corporate branding is beneficial for the growth of the organization. The study will also illustrate how corporate branding is helping the organization in gaining competitive advantage for many organizations. The research study adopts the secondary research method for the purpose of data collection and analysis. In the end the research study also provides adequate recommendations and suggestions for future research and also provides implications for the study.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

1.1Outline of the study1

1.2Background of the study1

1.3Rationale of the study3

1.4Aims and objectives4

1.5Research questions4

1.6Limitation of the study5

CHAPTER 02: LITERATURE REVIEW6

2.1Concept of Branding6

2.2Branding Concept in Education8

2.3Institutional Branding11

2.4The Branding of Education13

2.5Education Brand Promotion15

2.6Delivering on Brand's Promise17

CHAPTER 3 RESEARCH METHODOLOGY19

3.1Research Methods19

3.2Research Design20

3.3Research Paradigm22

3.4Data Collection Method24

3.5Research Instrument27

3.6Sampling Method31

3.7Participants and Sample Size31

3.8Rationale for selection of sample32

3.9Variables of the Study32

3.10Data Analysis32

3.11Reliability/Validity33

3.12Ethical Consideration34

3.13Protection of Human Subjects34

3.14Summary35

CHAPTER 04: DISCUSSION AND ANALYSIS37

4.1 Analysis39

4.1.1Explanation of first group40

4.1.2Explanation of second group42

4.1.3Explanation of third group44

4.1.4Explanation of fourth group46

4.1.5Explanation of fifth group48

4.1.6Explanation of sixth group50

4.1.7Explanation of group seven52

4.1.8Explanation of group eight54

4.1.9Explanation of group nine56

4.2Discussion57

CHAPTER 05: CONCLUSION60

5.1Future aspects64

REFERENCES65

CHAPTER 01: INTRODUCTION

Outline of the study

The proposed study is based on the topic “Branding in Education Industry”. The first chapter of thesis will provide a detail introduction on the topic which will also include the aims and objectives of the study. The second chapter of thesis will provide a literature review and previous studies on the topic. The literature review will include all the relevant studies which have been conducted in the specific field. The chapter of literature review will provide an insight on the previous research studies which have been carried out in branding in the education sector of United Kingdom. The third chapter of thesis will also analyze the methodology of the research study. The fourth chapter in the dissertation will provide findings of the proposed research study. The fourth chapter of methodology will examine and analyze the findings and discussions which will also be presented in the dissertations. The final chapter of thesis will be the conclusion chapter. This chapter will provide conclusion for the dissertation. The fifth chapter will also provide implications and future recommendations.

Background of the study

The term brand is defined as the idea or image of a specific product or services which a business entity offers to its ...