FUSION PROGLIDE

Fusion Proglide

Marketing Analysis of Fusion Proglide

Introduction

In this assignment, the marketing strategic analysis of a product of a famous brand known in the shaving industry would be carried out. The product will be Fusion Proglide, and, the brand is Gillette (product of Procter and Gamble). The strategic analysis would assist in identifying the major elements that are going to play the key role in the overall usage of Fusion Proglide. It is important to analyze the factors that play a crucial role in the success of the company. These factors include competitive position of the firm, market share in the industry and future plans for upcoming projects. Therefore, these are all the ways through which strategic analysis of Fusion Proglide will be conducted.

Overview of the Marketing Plan

The shaving industry is experiencing a rapid growth since last few years because of the high demand for men razors, shaving gels, cream and the aftershave. It is expected that the growth of the industry will increase in the upcoming years because of the increase in the usage of these products. The shaving activity is carried out by men on a daily basis, and, the number of men who shave is even very high. Then, there are other products used along with the razors and their sales also experience the same positive trend. Gillette is one of the leading brands in the men shaving industry. Their current brand known as Fusion Proglide needs a proper marketing strategic analysis to enter the industry. Gillette has already achieved a lot of success in this industry, and, one of the core reasons for their success is their marketing strategy for sundry products. They do not have many competitors in the industry. Gillette has a dominating position in the industry and high market share necessary for their survival. Therefore, this is the overview of the marketing plan (Moyer, 1982).

4Ps of Fusion Proglide

The product features contain a new sense of shaving experience because of its different features as compare to other Gillette Shaving items. It also provides the best kind of shaving that satisfies the consumer to a very large extent. Even though, other brands of Gillette such as gel and cream also gives the consumer a huge sense of satisfaction but this product has further essential characteristics in providing amazing experience to the consumers. The price of the brand is even quite reasonable. It ...