BEHAVIORAL APPROACHES

Behavioral Approaches to Work



Behavioral Approaches to Work

Introduction

Probably every organization aims to implement a management strategy that enables the firm to maintain strength, competitiveness, and generate revenue as well. This raises the need for the management team and the organization to stay open to innovation and embrace whatever changes are required to be at par with the other firms. The economic crisis experienced by the world shows that many organizations were not well prepared to adapt to new conditions and make changes swiftly. Change management must be established with comfort, support and commitment of the organization, and secure environment. New research reveals that there is a direct relationship between how organizations manage change and organizational success.

Gigantic number of companies that felt threatened by the crisis, decided to focus exclusively on cutting costs as a desperate measure to survive. Organizations work to change the system in order to be competitive and meet more effectively the needs of customers.

The behaviour of the organizations has always been studied in the field of management. However, it was not until recent times when this issue has become a discipline in itself.

From the time of Hayek, Ford and Fayol, who interpreted the organizations as merely productive environments, to Max Weber, who focused his studies on the development of bureaucracy, we now at a stage where the organization is already observed from many more dimensions and different dimensions of behaviour begin to be seen as basic and fundamental to respond to the environment in which we live (Worley 2001, pp. 1).

The emergence of new technologies, trade liberalization, globalization and social change and consumption, among others, are causing the macro environment is changing so rapidly that it is hardly possible to keep up by companies. Thus, companies find difficult to fulfil its dual mission, which is no more than respond to the changing environment to meet the needs of different stakeholders while ensuring a degree of internal stability to enable it to survive for many years and at that moment in which the powerful emergence of organizational behavior. Organizations need a new perspective on study and analysis that go far beyond the purely functional and that part of the organization is an open socio-technical system, which means that within it are interrelated individuals, groups and environment of a organized manner to achieve a particular purpose.

The change process encompasses all activities aimed at helping the organization to successfully adopt new attitudes, new technologies, and new ways of doing business. Effective management of change allows the transformation of the strategy, processes, technology, and people to reorient the organization to achieve their goals, maximize their performance, and ensure continuous improvement in an ever changing business environment. A change process occurs very efficiently if everyone is committed to it. Meanwhile, for people to commit, they cannot be "run over" by the process, as something far away from it, because they are not. In truth, change occurs through people. And, to be considered people as part of the process of change is necessary ...