Banyan Tree



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Banyan Tree

Macro-Environment Analysis

Banyan Tree Holdings, has several services and products under one umberella, and is involved in managing and developing the premium resorts, hotels and spa's. This company is also involved in the projects like the services of golf management, travel agency, propety holding, business management etc. The company has its operation in any countries, those includes, Mexico, Asia, Morocco, Africa, Dubai, UK, Newzealand, and has its headquaters in Singapore.

Major Products and Services

The company's key services include the following.

Hotel investment

Gallery operations

Spa operations

Design and management services

Consultancy services

Hotel management

Travel agency

Property sales

Competitors Analysis

The subsequent companies are the major competitors of Banyan Tree Holdings Limited

Four Seasons Hotels Limited

The Ritz-Carlton Hotel

Mandarin Oriental International Limited

PEST Analysis

Political factor

Polictal factors are tryely involved in the very little part as well, once the chain of governement alos ask Banyan tree to hault the usage of Aquafina and replace the product with Kinley (Kotier, 2009).

Economic Factor

Economy has a very large influence on the business of any sector or industry, however the rate of inflation has its major part, as people do have money in hand, but the value of money is less, which is the main reason only elite class people are privilages enough to avail the services at the five star hotels like Banyan tree.

The conditions of the economy can really make it hard for the business to boost, thus the growth of the banyan Tree aslo got hampered. However the boom in the enomony can take along the hotel to make their profits on its peak (Barrows, 2009).

Social Factor

In today's era, people maintained their status qou, and this has resulted in making them become brand conscious as well, thus they are compelled to choose a brand which has the best name and services in the list of other brands.

Technological Factor

They ...