Avon

[Name of the Institute]Avon

Applicability of various marketing orientations to global operations of Avon

Avon has adopted various marketing orientation schemes with the passage of time. It has adopted marketing orientation schemes in accordance with the geographical region and its demands. For instance, in Mediterranean countries, its products have long-lasting fragrances of citrus whereas in Asia, creams that have the characteristic to lighten the skin are introduced in order to attract the target market (Daniels, 2010). This reveals the marketing strategy of Avon to tailor its products in accordance with the needs of the specific tastes of its customers. In China, Avon has shifted from direct marketing to making availability of its products to all corners of the country. Besides that, Avon also believes in social marketing. It promotes its products through supporting various women causes, such as breast cancer awareness and domestic violence.

Avon's dependency on foreign operations

Avon is more dependent on its foreign operations as compared to its operations in the US market. This is due to the reason that Avon observed a potential of slow growth in its home market, i.e. the US market. Avon found that there was very little place in market in US for Avon as several other enterprises were dominating the market of fragrances, cosmetics, and toiletries. As Avon realized that less than 5% of the world's total population lives in US, it chose to go for foreign expansion as a wise choice.

Demographic and Socio Economic Changes that could affect Avon

A few of the demographic and socio economic changes that can affect Avon's operations can be that several women started to enter workforce on full time basis. This made them less willing to spend their valuable time on arrangements for receipt of their purchases at a later time and demonstration of makeup. Besides that, women also became ...