AviatioN Industry And Employee Retention:

Case of Emirates Airlines

By

AckNowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Declaration

I, [type your full first names and surname here], declare that contents of this dissertation/thesis represent my own unaided work, and that dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of University.

Signed __________________ Date _________________

Table of Contents

Acknowledgementii

Declarationiii

CHAPTER 01: INTRODUCTION1

1.1Aviation Industry1

1.2Employee Retention3

1.3The quality of the supervision an employee receives is critical to employee retention6

1.4Aim and Objectives of the study8

1.5Objectives of the study8

1.6Hypotheses9

1.7Methodology9

1.8Limitations of the Study14

1.9Structure of the Dissertation14

CHAPTER 02: LITERATURE REVIEW16

2.1 The quality of the supervision an employee receives is critical to employee retention21

CHAPTER 03: FLY EMERATES -PROFILE30

3.1 Profitability:36

3.2 Revenue:36

3.3Expenditure:37

3.4Capital expenditure:37

3.5Emirates cash flow:37

3.6 Modern history42

3.7 ICE (Information, Communication and Entertainment)44

3.8Business model:46

References48

Articles50

Web References51

Annual Reports53

Appendices54

Aviation Industry And Employee Retention: Case Of Emirates Airlines54

Survey Questionnaire54

CHAPTER 01: INTRODUCTION

Aviation Industry

2003 is also known as the year of 'civil aviation' across the globe and celebrated its 100 years of existence. Though the global aviation industry has seen a black mark with the event of 9/11, this sector is bubbling with lots of potential in promoting economy, basically through trade and tourism. A new approach to this sector has been formulated in terms of ambitious plans, capacity additions, improvement of airport infrastructure and competition, applicable to both domestic and foreign air industry. Certain markets are globally approaching maturity and while others are suffering due to the effects of economic crisis, tremendous potentials exist for aviation market. The need for aviation services continues to grow with the world economy with both the least developed, developing and developed countries to climb the economic development curve.

In the context of Dubai, aviation industry has high potential to grow due to the fact that Dubai is a commercial hub and as well a source of energy. According to Dubai Airport Authority, the International airport is used by more than 105 airline service providers. Many people travel to Dubai especially for job and business. The percentage is high from India. However, when it comes to a common man, affordability is a major constraint if he or she has to bear the cost of travel.

Affordable price for a common man is the critical issue and this will give a boom to the industry. Diversifying the middle class customers to air mode would be only possible on their affordability to the price offered by the industry. Air travel, considered for long a luxury, has been kept out of bounds for average citizen. Despite the introduction of high capacity fuel-efficient aircraft, a major reason for this lies in the very high quantum of taxes and duties levied which accounts for approx 60 per cent of the cost. The tax on aviation turbine fuel levied by both the Centre and several state governments at very high rates are totally out of sync with costs or international ...