Australian Roast Chicken

[Name of the Institute]

Australian Roast Chicken

Business Model

The following are the main business models aims of the company:

The company wants to ensure professionalism in all their activities

Australian roast chicken mission is to show dedication in all their services

Australian roast chicken portrays perseverance for the sake of persistent improvement in all the departments

The company drives excellence with the help of producing consistency in the quality of products they deliver.

Australian roast chicken main mission is to satisfy their customer to the fullest (Jones, 2009).

Environmental Scan

This section illustrates the environmental scan of Australian Roast Chicken. The company is a vertically-integrated. Australian Roast Chicken is vertically-integrated since it controls its manufacturing and distribution. In addition to this, the company owns its own breeding business (Brittin, & Worthington, 2009).

Political Environment

The political environment exerts a heavy influence on the business operations of a business. There are political factors that could hinder the progress of Australian Roast Chicken in the international market. The most important factor includes the intervention of the government in the economy. In a free market, Australian Roast Chicken could easily control and manage its retail operations (Tarabishy, 2005).

However, in countries, where the government interferes in the business operations, Australian Roast Chicken would need to invent effective strategies. Before expanding into an international market, the company must gather information about the key issues including the trade system of the country and the rules and regulations that control businesses (Abernathy et al, 2006).

Economic Environment

Economic environment exerts its influence in terms of interest rates, taxes, inflation, and exchange rates. In order for Australian Roast Chicken to operate successfully, it is imperative to be aware of GST, Tariffs, and Duties. In some countries, there are specific laws related to the code of goods, valuation, and the country of origin.

Australian Roast Chicken has the advantage of offering lower price products in the market, as there is not much competition. In order to continue this image, the company must be aware of GST, Duties, and Tariffs before starting operations in a foreign economy (Barney, 2007).

Social Environment

In order to develop itself, Australian Roast Chicken also needs to consider the social trends. Currently, Australian Roast Chicken is putting enough efforts to get the first hand information of customers. The managers or the entrepreneurs of Australian Roast Chicken travel to different regions in order to identify customer preferences and choices. The choices of customers change very rapidly. Therefore, Australian Roast Chicken must continue gathering and valuing customers' choices (Bergen, 2002).

Technological Environment

The rapid surge of advanced technology has revolutionized the way companies conduct their operations. The advanced applications that are used in retailing include bar code, PDA, and CAD. In order to increase the efficiency of its operations, Australian Roast Chicken must utilise these tools (Neubaum, 2004).

Market Attractiveness

The target market of Australian Roast Chicken composed of young single people, as well as families. Australian Roast Chicken menu and discount deals will help attract the attention of a number of customers who needed a place a part from ...