Assignment - Week 3



Assignment - Week 3

MicroStrategy Pharma Sales Analytics Mobile App

The pharmaceutical industry uses the solution MicroStrategy Business Intelligence to improve the product development and marketing, while streamlines and optimizes its supply chain (MicroStrategy, 2008). Nine of the 10 pharmaceutical companies use MicroStrategy's BI solution to make decisions more efficiently, especially in the following business areas:

Customer Analysis

Develop customer segments, focused not only on products but also on the ability to purchase them when analyzing trends in health history, combined with the demographics

Identify and communicate educational campaigns aimed at encouraging the examinations and tests to prevent potential health problems

Combine information from product sales with customer groups and channel information of customers, in order to analyze what incites, tended by filling recipes with a data rate more uniform or the reasons why health professionals prescribe certain drug at a rate higher (MicroStrategy, 2008).

Operating and Financial Review

To analyze the movement of prescriptions in a given area or demographic region, in order to adjust the sales team to market size and penetration in the same

Examine buying trends of the largest customers (suppliers management of healthcare and governments) to create, on a pro-active, benchmarks that benefit customers and the company

Analysis of Marketing and Sales

Provide analytical calculations available from any location, to a team of independent sales, allowing them to answer questions with detailed medication, history and trends

Identify target health professionals who have high rates of prescriptions for certain drug or treatment to which new information is available drugs that treat diseases or symptoms complementary

Product Analysis

Acquire and analyze trends in treatment costs for drug development and product variations, directly addressed to different age groups and risk factors

Combining demographic trends and the history of the patient to respond to the needs that allow them to raise the level of quality and the daily lives of patients, especially for chronic noncommunicable diseases.

Respondent - 1 (Tom)

The innovation based on disruption is illustrated that how pharmaceutical industries transform in order to deliver increasing conveniently and affordable accessible services and products to consumers. University of Michigan - trained in internal physician of medicine, Dr. Jason Hwang, mention that innovation in the health care sector that means two things in particular (Asheim et al. 2005):

The skills transference from skilled and highly trained but they are considered as the expensive personnel to more providers that are affordable in nature and it includes the care based on technology innovation.

The transformation from traditional venues of health care like hospitals into the office settings and clinics in most of the cases especially in their own patient's home

It is considered that United States Health care industry in crisis nowadays. The prestigious hospitals related to teaching are losing huge amount after every year. The industry of healthcare is expensive and it is resulted the dissatisfaction of the consumers (Beirne 2006). While the managed care which use and address some of these certain problems, are found to be increasing in order to contribute them and majority of these agencies based on managed care are in the situation ...