Article Summary

Article Summary

Article Summary

Article summary: Daniel Laufer and W. Timothy Coombs. 2006. How should a business reply to a merchandise damage crisis? The function of business status and consumer-based cues, Business Horizons Volume 49, Issue 5, Pages 379-385

In this paper we will aim to condense next item by Daniel, How should a business reply to a merchandise damage crisis? The function of business status and consumer-based cues from Business Horizons Volume. According to the author a crisis is a critical place which, if bungled, can enforce serious impairment on the organization. From a management viewpoint, crises are “either decreased prospect ...