ARTICLE REVIEW

Qualitative Article Review



Qualitative Article Review

Introduction

Qualitative methods can be characterized by their concentration on subjective experiences and the subjective dimensions of the social. These methods are labeled as qualitative because their aim is to investigate deeply into each single case rather than produce a more abstract and concentrated set of quantitative data. This paper will review an article “A transactional approach to customer loyalty in the hotel industry” by Dr. Hanna Osman that utilizes the qualitative methodology and will attempt to answer the following questions:

What kind of qualitative research this article uses?

How was the research conducted?

Based on your knowledge, was ...