This article describes the process of planning and implementing a problem-based learning. Business and communication students from a large university in the Western United States competed in teams to solve an authentic business problem posed by a Fortune 500 company.
Discussion
Problem-Based Learning (PBL)
PBL is an established student-centered, rather than instructor-centered, teaching method with roots in the medical field (Kathy and Matz, 2009). The teaching strategy has won wide acceptance outside medicine as students involved gain practical, hands-on experience applying their content knowledge to solve real-world challenges in the nonthreatening environment of a classroom. Fields of study ...