APPLE INC.

Apple Inc. in 2010

Apple Inc. in 2010

Introduction

The following case study is about Apple Inc. evolvement from a small brand to one of the renowned brands of today. Apple Inc. was founded on 1st April, 1976 by Steve Jobs and Wozniak (Jobs, n.d). Apple was a result of the hard work of two college students in who had been dropped from college and carried a passion in their hearts to do something exceptional. With all their hard work and dedication, they successfully produced Apple and in a few months with production of 200 units. Then they partnered Mike with them, and three of them collectively worked towards one common. The company currently employees 46,600 dedicated employees. Below are the policies that Apple Inc. followed which were responsible for bringing huge returns for the company (Jobs, n.d).

Discussion

Policies

Steve Jobs had a vision of introducing easy-to-use computers for the market. He wanted to have a simpler version of user interface PCs which people enjoyed working on. Users always want something that they find easy to use. This vision was followed by the introduction of Apple II in the year 1978.

Apple wanted to offer its customers with plug and play devices which were easy to use with excellent compatibility. With unique devices and chips, the customers just loved their Macs and would rather prefer putting up their IBMs. The company worked for designing its products from scratch where it designed its chips and boards uniquely for capturing more market share. (Yoffie, Kim, 2011)

Steve Jobs afterwards refused the cloning of Mac OS and stopped the process of licensing other companies who were previously responsible for cloning Mac. Various products lines were removed, and restructuring was done. Assemblers were hired for manufacturing Mac products. The entire system got revamped. Even a website was launched for doing direct sales.

Apple introduced extensive marketing strategies when it introduced the iPod so that people are well aware of the technology being introduced in the market.

Apple continuously works for success for the company making it possible at every step for the company to earn maximum profits. The company aims for achieving outstanding sales every year. It has the aims to expand its networks globally. With vast market demands, it tries in catering to all the needs of its customers. (Jobs, S. n.d)

Positive impacts of innovation on the policies

Policy 1

Steve Jobs was always of the opinion that a straightforward user interface would be highly beneficial for the market Apple was catering. The customers should feel that they are working in a cozy environment where everything was easily accessible. The introduction of highly designed easy to use computers was able to contribute $1 billion in around three years for Apple Inc. “It sparked a computing revolution that drove the Pc industry to $1 billion in annual sales in less than three years” (Yoffie & Kim, 2011, pp. 2).

This period is marked as a revolution in the computing industry when Apple was able to sell more than 100,000 ...