Apple Inc.

Apple Inc.

Introduction

Today, when people hear the word technology, the first name that comes into their mind is none other than Apple. Be it Apple's computers, Apple's Smartphone's, the mac systems, or AppleApple store. Who knew the journey that started from a small garage area will reach such milestones that no one at that time could have imagined. There were two guys who saw the dream, the dream to build the most efficient computer systems, the dream to become the leader in the technology industry, along with the aim to remain the most creative company. It all started in June 1971, when Stephen Wozniak, the engineer, met with the marketing genius, Steve Jobs.

The organization officially established on April 01, 1976 by Wozniak, Jobs, as well as Ronald Wayne, by the name of Apple Computer, Inc. It was incorporated on January 3, 1977. It initially tipped to be a Computer Company only, with the first ever product to be sold under the name of Apple Computers was “Apple I”, which was a personal computer kit that was designed solely by Wozniak. Later the company took several initiatives in trying to expand their business, by introducing their name in the music player industry in 2001, as Apple iPod. On January 09, 2007, the company decided to remove “Computers” from their name, and since then the company is known as to be Apple Inc, reflecting that they do not remain focused solely on Computers, but they have shifted their focus to Consumer Electronics. The company then made their presence known in the Consumer Electronic market when they introduced Apple iPhone, which changed the entire complexion of the usage of mobile phones.

The successor of Steve Jobs, Tim Cook, took charge of CEO on Aug 2011. His vision and challenge at the time of taking the position was to keep the momentum of the growth of the company where Steve Jobs has left it. So far, it has been a success for Tim Cook, as the market prices of Apple Inc. has crossed the mark of $700 in share prices, which is one of the greatest achievements of the company in his tenure.

Products

Apple Inc. is associated in the production and selling of a wide range of products, be it personal computers, smart phones, hand-held devices, digital music players etc., the detail of which are given below (apple.com/us, 2012):

Mac

iPad

iPhone

iOS

iPod

iTunes

Software

Apple TV.

Financial Analysis

The third quarter of year 2012 financial results of Apple, Inc. shows that it has grossed total revenue of $35 Billion along with a quarterly profit of $7.3 Billion. Out of $35 billion, 62% indicates the amount contributed to International Sales.

The product-wise analysis identified that 4 Million Macs were been sold during that quarter, with 2% increase from the quantity that were sold during the third quarter of the preceding year. Iphones saw a 28% rise in the units sold from year-ago quarter, with 26 Million quantity was being sold across the globe. Ipods were the category that saw a declining phase during this one year period, ...