[Apple Inc]

By

Introduction

Apple Inc. is an American multinational corporation that develops and manufactures consumer electronics, software and personal computers. The most famous products of hardware Macintosh computers are IPod, iPhone and IPAD. Apple Software includes Mac OS X operating system, browser ITunes Media, iLife suite of multimedia and creativity software, office suite software IWORK, Aperture, a professional photography package, Final Cut Studio, a set of professional audio products and film-industry software, and Logic Studio, a set of audio tools. Since January 2010, the company operates 284 stores in ten countries, as well as an online store where hardware and software products are sold. (Houston, 2000, 15 )

It all started in California with two young men, Steve Jobs and Steve Wozniak. They start shyly with minimal way: through hard work, they assemble around two hundred machines which allowed the Apple to be born: 1 April 1976 in Cupertino with the Apple. In January 1977, the company "Apple Computer" really sees the day and began to speak of her with the "Apple II". Truly public oriented, micro-computer attracts many consumers and will sell until 1986. Only at the output of the microphone that the company decides to give an apple as a logo to mark it's previously represented by a picture of Isaac Newton lying under a tree, receiving an apple on his head. In 1978, Apple released the floppy drive! (Geyskens, 2006, 519)

In 1980, the Apple III had a massive flop because of considerable technical problems. But the American multinational has more than one trick up his sleeve and will recover from his flop in 1984 with the first Macintosh that experienced a real world success. This success was followed by many other families with different software and products like the iPod, iPhone or iPad and operating systems to the attention of both business and consumer public.

Today, the company Apple is one of the largest multinationals in the world with approximately $ 50 billion in sales in 2009, and it steadily increased over 33% per year (even economic times!).

Research Objectives:

To give an insight into the understanding of the changing marketing environment which in turns affect the distribution channel in the international market using apple inc as a case study.

To discuss how the economic, political and cultural environment affects the company's international marketing decisions.

To explain the primary issues of deciding on the global marketing distribution channel using Apple Inc as a case study.

To distinguish among the three main ways companies manages their global marketing organization using Apple as a case study.

Apple Solution Expert

This is the name that Apple has dubbed its new initiative that aims to gain a foothold in the market for professional digital video. In this plan, the distribution channel of apple company will play an important role conscience this, Apple has developed a series of more lucrative incentives will work their distributors. This initiative is the first that starts and she will join him in approximately two months another plan-oriented segment of the education sector in which the manufacturer already ...