APPLE INC.

Apple Inc.

[Name of the Institute]

Apple Inc.

Company Background

Apple Inc. can be identified as one of the most influential and world renowned computer systems manufacturing brands, present in the world today. The marketing and branding strategies applied by Apple to drastically enhance its global brand value, have truly formulated it as the most successful contemporary global brands. The American multinational corporation has a substantial reach in the majority of the global markets and is headquartered in the city of California. The company has been able to attract and possess the most talented pool of employees from the global platform, as it has a presence in several different region so the world. The most strategic success factor of the company can be attributed to the vision and the strategic prowess of the iconic visionary Steve Jobs, who helped the company, became the market leader in the industry of computing. Prior to the era of jobs the computer manufactur9ng industry was predominantly run by various other computing brands and Apple was losing its market value and strategic outlook. Apple is not only a computer manufacturing brand as it has drastically exp0anded its operational portfolio. It is the second largest IT company in the world following Samsung Electronics, third largest mobile phone maker after Samsung and Nokia and it is also the most well-known and appreciated brads on the global platform. The reason for the market acceptability and the universal attractiveness of the brand can be attributed to the style and the focus on innovation by the visionary leader Steve Jobs. The company has continuously seeked to differentiate itself from the rest of the competitive forces and introduce a new and high quality product in the market. This strategy has allowed the company to become of the greatest contemporary global brands, with an active presence in several regions of the world.

Task 1.1

Marketing can be ideally defined as the initiative taken by the organization to highlight the relevant product to the target consumer market. However this is only the final component of the marketing function, as it is the role of the marketing managers to conduct the complete customer demand analysis (Ghosh & John, 1999, pp. 144). Initially the marketing managers have to critically analyze the industrial environmental factors, and then identify the relevant consumer needs. Then the ideal marketing strategy has to be formulated to introduce the products/services in the market, which will help satisfy a consumer need. This product or service has to be differentiated from the rest of the competitive products so that the consumers are able to get attracted to the brand. In the contemporary global business sector the concept of branding has become highly significant, as the marketing department seeks to amalgamate the product brand with the consumer lifestyle. The marketing department has to portray the product ion such a way that the consumer can identify with it, and are encouraged to repeat their purchasing behavior.Task 1.2

The Marketing Orientation approach to business has been a vital component of the company's ...