Apple Inc

APPLE Inc

Introduction

Apple was formed on 1976 and is based in California. It is a US multinational. It is a company with highest revenues in the world and it is among one of the largest cell-phone producer. It has got an employee base of 72800 permanent full-time employees where as worldwide annual revenues crossing $150bn mark in 2012. It has the highest market valuation estimated at around $414bn. Products of Apple enjoy the competitive edge due to the adaptation of resource-based strategy. Research and development arm of the company made it possible for the company to achieve a competitive edge by ...