APA RESEARCH PAPER

APA Research Paper

Introduction

A social network can be defined as a community of individuals linked by origin, focus, needs, views etc.

It then distinguishes several types of social networks:

1. Professionals: Viadeo, OpenBC, LinkedIn

2. Sharing: Dailymotion, Youtube

3. Personal & General: MySpace, Friendster, Facebook

4. Personal and thematic: Dogster, Shmooze ("jewish social network)

5. Social enterprise

The 500 million users of Facebook, the 200 million Twitter and the 35 hours of videos are uploaded every minute to YouTube have created a new paradigm of communication. Companies, governments, social organizations and even individuals have had to modify simple strategies to express something and be heard. Social networks have existed since the beginning of the Internet in 1993. It took the arrival of the giant Facebook for these new channels of communications resonate with the public and become a ubiquitous tool in our lives. Social media is growing rapidly and is no longer hype. It is a fundamental change in the way people communicate worldwide. This also changes the way we humans operate internally and externally in our lives. Indeed, companies are constantly looking for new consumers need to be present in all places where they live. While local networks have been created in this goal, we will try to prove that the tool has largely evolved into one of the most promising in terms of direct marketing. To explain these changes, we chose to build on the current king of social networks: Facebook. Facebook is all about identity and public image; even a small post can speak a thousand words about you. Therefore, people try to portray the image on Facebook that they believe would make them look cool and superior.

Facebook is aggregating communities of people with pathways, ideas or hobbies in common. These courses can be educational, academic, artistic ...