APA RESEARCH PAPER

Coffee Shop Business

Coffee Shop Business

Introduction

Coffee is without a doubt one of the world's most precious farming commodities. Next to oil, its the most traded product. so that Coffee is the second largest import in the United States, with U.S. consumers drinking one-fifth of the world's coffee, making them the largest consumers of coffee in the world United States is the leading nation in Coffee consumption. Unfortunately, most of American consumer's aren't aware of that the coffee also is one of the most chemically treated food crops on Earth. By federal and state laws, organically grown coffee cannot have been exposed to herbicides, pesticides, insecticides, or commercially produced fertilizers. Organic coffee currently accounts for 1.3 percent of the USA's coffee imports, but analysts say it could rise to between 5-10 percent over the next decadec (Griswold, 2004)(Koppel, 1992).

Business Description

The name of the business will be: CAFÉ TEEN. Our business hours are 7:30am to 8:00 pm, Monday through Friday and Weekends from 8:00 am to 11 pm. The main idea of CAFÉ TEEN is very simple, we plan to continue to diversify Minnesota by importing and selling Organic coffee from the land of its origin East Africa, particularly Ethiopia the birth place of Coffee (O'Connell, 2004).

CAFÉ TEEN core value is to bring into focus an environment where this coffee product can become a vivid expression of belonging, to customers who purchase from our wholesale department. We want our customers, who are our greatest assets, to feel that inward uniqueness. After a purchase, we will give customers posters and flyers of CAFÉ TEEN so they may check on line for our list of coffee brands, products and services (Koppel, 1992).

In our first year of operation, we are projecting gross revenue of $73,000.00 and in the second year amounting to $134,500.00 in gross sales and at the end of three years; we project 195,000.00 gross revenue.

Vision

CAFÉ TEEN aim is to introduce a new type of coffee in the twin cities from the land where coffee originated and to make a difference in how coffee should be experienced in the Persian way, while we generate revenue to meet our budget. Our intent is to expand our services in the next five to seven years to other cities within Minnesota, the Midwest and the nation in general, where the populations of Persians and other nationals are growing very rapidly.

Management goal is to be the best seller of Persian coffee on the United States. We will measure this through our contribution to preserving the culture, the farmers, and creating the unmatched experience in Persian Coffee.

Mission and Purpose

CAFÉ TEEN will strive to make a difference in the experience of coffee for our customers, as they feel a sense of belonging and oneness, beyond cultural boundaries, with the purpose of preservation. This is geared towards making them happy and excited about their Persian Coffee, which will ultimately satisfy their desire for coffee, through quality and durable products and services.

Future Goal

In this way, we are creating the future ...