Analysis of the forces

Analysis of the forces

The Five Forces Model of Porter is a tool for strategy-oriented business unit from the outside inward, used to analyze the attractiveness (value) of the structure of an industry. The analysis of competitive forces made by the identification of 5 fundamental forces of competition:

Competitors

The size, power, strategy, the share of the industry in sales, the degree of strategic sector for the competitor, etc. determine the competition in the market. Firms continuously strive to acquire a large market share to maintain or increase their position in the industry. In addition, retailing industry also show a strong ...