Analysis of Louis Vuitton Moet Hennessy [LVMH]

Introduction

Louis Vuitton Moet Hennessy also written as (LVMH) is known as one of the leaders in the worldwide lavishness and luxury industry. Basic skills of LVMH is branding and marking which make it differentiate from others and provide the basis of its worldwide recognition and leadership in the performing industry.

LVMH Group belongs to France. Its a French native holding business group and the world's leading luxury commodities distribution and leading group. The conglomerate was formed in September 1987 by the merger of the luggage and bag maker Louis Vuitton Moet Hennessy and the champagne manufacturer. The company's portfolio consists of more than 60 prestigious brands from the Wine & Spirits, Fashion & leather products, perfumes and cosmetics as well as wristwatch and ornaments that are sold in more than 2000 own shops. These include, in addition to Louis Vuitton Moet Hennessy and including Givenchy, Kenzo, Christian Dior, and Fendi benefit, Donna Karan, Tag Heuer, Ebel or Dom Perignon. In addition, the company as Kunstauktionator and publishing operates. The oldest brand of the company, the Château d'Yquem, whose story on the 1593 is falling, the most valuable brand is Louis Vuitton.

Its present business strategy aims to strictly organize its brand management, in order to keep and increase the luxurious feel of their products. Like wise, Louis Vuitton brands and products are vended only in their outlets or boutiques in other cities offer a wealth of luxury shops, market places (Financière, 237).

LVMH is based in Paris, employs over 77,000 people (80% of whom work in France) and has more than 1,500 stores worldwide. In fiscal 2005 the corporation had a turnover of 12,000 million Euros with net earnings of 2,000 million Euros. LVMH has a unique portfolio over 60 prestigious brands. Belong to the group there are numerous companies which accounts for more then 60 companies. Some major brands under product categories are:

Wines & Spirits

O Hennessy O Moët ET Chandon O Dom Pérignon O Château d'Yquem O Glenmorangie

Watches and jewelry

O TAG Heuer O Zenith

Fashion

O Louis Vuitton

O Berluti

O Donna Karan

O Loewe

O Marc Jacobs

Perfumes

O Kenzo

O Guerlain

O Christian Dior

O Givenchy

Company core competencies

LVMH Group's mission is ambassador of the Western globe "living art" of the premium excellence. Louis Vuitton must continue not only synonymous with elegance and creativity. LVMH products, and LVMH exemplify the civilizing standards, incorporation of convention and modernization, ignite the dreams and fantasies. In sight of this mission, five main concerns imitate the Group's split of all stakeholders in the essential principles:

- Be innovative and inventive

- enhanced intention of goods

- strengthen the reflection of LVMH product and enthusiasm

- Grit as an entrepreneur

- endeavor to turn into the finest

Invention and Innovation

Group unwavering to cultivate and expand their inspired resources. Their long-term achievement is ingrained in an art of uniting modernism and industrial innovation. LVMH have the ability to magnetize the best original talents, enabling them to produce progressive blueprint is the ...