GRUPA ZYWIEC S.A

Grupa Zywiec S.A

Grupa Zywiec S.A

Introduction

There are many multinationals in this world that has been successfully competing in the era of globalization Grupa Zywiec is one of them. This company was originated in the year 1998; the establishment of the company was realized because of the merger between two companies. The companies that originated Grupa Zywiec are Zaklady Piwowarskie and Zywcu S.A. This merger between the companies these companies turned out to be the largest in the food and drink industry in Poland and caused an employment opportunity for approximately 5000 people (Walker, 2005). The current market of Grupa Zywiec S.A. in which the company has achieved a sustainable market share by its operations is the beer market of Poland; many consumers of this target market has been successfully grasped by the excellent operations of the company. In the annual period of 2004 the yearly volume of sales pertaining to this company crossed the standard set by the company which was 10 million hl. At the meantime, this was a record breaking sale that any company in the food and beverage sector could ever achieve.

Each year Grupa Zywiec exports almost 100 thousand hl of food and other related products especially beer to other countries that are beyond the national target market. There are five core products of Grupa Zywiec S.A; Zywiec, Warka, Elblag, Lezajsk and Cieszyn through which company has attained the large market share in the national market as well as the international market (Cordell, 2000). Every brewery product of the company is processed with use of high-tech equipments and tools to ensure the sixth sigma quality in the beer. Every brewery product pertaining to this company is ensured as a high quality product according to the standard set by HACCP and DS 3027E (Cordell, 2000). This company has very strong independent distribution network which has enabled the company to attain highest market share; in addition, the company is counted among the organizations with largest distribution channel.

Discussion and Analysis

The fulfillment of the litigations pertaining competition is the lawful issue that has successfully attained the high priority by the management and board committee member of Grupa Zywiec. The company follows and maintains stern fulfillment of the law of competition because the company believes that the fair competition is the most crucial thing responsible for the affluence of the organization, its distribution network and the clientele. This organization assists the legal ...