An In-Depth Analysis of Franchise Management Strategies - A Case of Malthurst Retail Ltd

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TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

1.1 Introduction1

1.2 Problem Statement1

1.3 Aims and Objectives1

1.4 Aims & Objective- How to Achieve2

1.5 Research Question2

1.6 Scope of the Research2

CHAPTER 2: LITERATURE REVIEW3

2.1 Introduction3

2.2 Company Overview3

2.3 UK Forecourt Retailing3

2.4 Forecourt Business4

2.5 Franchise Management Strategies5

2.6 Independent Retailers andFranchises8

CHAPTER 3: METHODOLOGY9

3.1 Introduction9

3.2 The Research Process9

3.3 Rationale for a Qualitative Study10

3.4 Methodology11

3.4.1 Inclusion and Exclusion Criteria12

3.5 Secondary Data13

3.6 Data Collection Methods13

3.7 Justification for the Research Method14

3.8 Limitations of Research14

3.9 Keywords Used14

3.10 Ethical consideration15

3.11 Time Horizon15

REFERENCES17

CHAPTER 1: INTRODUCTION

1.1 Introduction

The main objective of carrying out this research is to identify the importance and concept of franchise management strategies in UK, while taking the case of Malthurst in UK. This research will be organized in successive five chapters and reveals the overall contribution of franchise management strategies, while recommending ways to further enhance the topic under consideration.

1.2 Problem Statement

The basis for carrying out this research originated from the time when the BP sold many garages after American crisis. The company who bought garage from BP is not running them directly. This company called MRH -Malthurst Retail Ltd.

1.3 Aims and Objectives

The aim of this project is to analyze the strategies formulated and presented in recent literature in relation to the major topic of retail management. In this research, the main objective is to look into some franchise management strategies and to analyze them considering the case of Malthurst UK. This will help to establish linkages among different factors of retail management. The main objectives of this study are to:

To analyze the franchise management strategies

To analyze the UK Forecourt retail business

To know the concept of forecourt retailing

1.4 Aims & Objective- How to Achieve

The purpose of this dissertation is to understand the strategies of franchise management, which ultimately results in better implementation of long term strategies in order to achieve the long term goals of the retail businesses. Throughout this assignment, researcher's attention will focus on the case of Malthurst Ltd UK. This will be achieved by means of performing extended literature review. Polit & Beck (2004) says that literature review helps to lay the foundations for a study, assisting, and interpreting the study findings and to understanding current knowledge on topics and illuminating the impact of the study.

1.5 Research Question

Considering the above mentioned aims and objectives of the study, this paper seek will seek to answer the following research questions:

What is the concept of Forecourt retail business?

Briefly explain the franchise management strategies?

1.6 Scope of the Research

While the future remains uncertain, this paper hopes that through the analysis of current trends, the importance of retail and franchise management strategies cannot be overlooked. When sufficient ground is provided for organizations to work on, this allows them to focus and plan and hence formulate effective strategies. Eventually leading up to greater productivity as well as engaging in more efficient work methods, thereby laying out ground for future expansion.

CHAPTER 2: LITERATURE REVIEW

2.1 Introduction

The second chapter reviews extensive literature on the topic at hand and also ...