An Effective communication strategy: A case study of Kantar

By

ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

DECLARATION

I, [names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 2: LITERATURE REVIEW1

2.1 Theoretical Framework1

2.2 Communication as Leadership Skills1

2.3 Purpose of Communication2

2.4 Past Literature on Communication3

2.5 Communicating Information4

2.6 Effective Communication as Mutual Communication5

2.7 Use of Technology for Improvements in Communication6

2.8 Leader's Choice of Communication Medium7

2.9 Effective Organizational Communication8

2.10 Communication Strategies for Kantar9

2.11 Social Exchange Theory10

2.12 Communication Strategy for Businesses11

2.13 Convergence12

2.14 Network Elements13

2.15 Voice13

2.16 Messaging15

2.17 Conferencing16

2.18 Presence and Availability16

2.19 Contacts and Directories17

2.20 Benefits of UC System17

REFERENCES19

CHAPTER 2: LITERATURE REVIEW

2.1 Theoretical Framework

The literature review includes a number of differing literature areas which gives descriptions of previous work and efforts to identify the concepts, definitions and theories, together with solutions, which the other researchers have considered vital. In addition to this, the literature review attempts to review these areas and develop new ideas and concepts that will form the basis for this research and it will also propose how new issues might be addressed.

2.2 Communication as Leadership Skills

Communication is a key leadership skill and the effective use of communication technologies is a requirement for modern leaders. Leaders who lead and communicate via distance face particular challenges when using virtual methods and must adapt styles and methods to suit the virtual environment. Moreover, a strong and efficient communication system is foundational to the development of a strong organization in which employees feel engaged and valued. Leaders today have access to a number of media that can be used as communication channels or as a means of interacting. These media, however, exist separately from the people and what they want to communicate. As Lipnack & Stamps (2000) note, "technologies are passive and offer only the potential for communication, not the act itself. They are necessary but not sufficient". Simply put, leaders must raise their level of awareness of virtual communication and educate themselves on choosing the correct media for the message to ensure successful communication (Stamps & Lipnack, 2000).

2.3 Purpose of Communication

The purpose of communication is to get your message across to others clearly and unambiguously, creating mutual understanding. Effective communication entails more than the mere sending and receiving of information; it must convey the sender's thoughts and ideas accurately so they are understood by the receiver. Communicating successfully thereby involves effort from both the sender and receiver of ...