COMMUNICATION STRATEGY

Communication Strategy

[Name of the Institute]

Communication Strategy

When designing health promotion campaigns or materials, health communicators will often use strategic planning tools, which include problem analysis, strategic choices, target audience, behavioral objectives, message development, communication channels, stakeholders, and evaluation. Problem analysis involves detailing what you know about the problem; defining its epidemiology and physiology; understanding the environmental, political, and historical influences; and knowing what resources and additional information are necessary for a successful health communication effort. Formative research such as surveys, focus groups, and interviews—is often done to gain a better understanding of the target audience for a health message and give ...