[Amazon E-Marketing]

by

ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

TABLE OF CONTENT

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 3: METHODOLOGY5

Data collection and interpretation8

CHAPTER 4: DISCUSSION10

Market Expansion Is Key To Success12

How To Get Around The Border20

Analysis24

Search Engine Keywords Strength27

Page loading factor:28

In links Maintenance:29

Category wise listing29

CHAPTER 5: CONCLUSION48

REFERENCES50

CHAPTER 3: METHODOLOGY

There are different kinds of research methods and techniques which can be chosen for a project. It is important because the use of different techniques will bring different results. The research purposes usually have two types: applied research and basic research. If the basic research goes to find the answer for someone interest and for the sake of knowledge, applied research goes to find the solutions for a practical issue. This thesis belongs to the second type;

it will try to find the answers to the problems related to a company by searching for the necessary information. In the thesis the problems are shown in the form of three questions which are restated as follows:

1. Why is e-marketing good for the company to use in this case?

2. What are the suitable communication channels in e-marketing for the company to take?

3. How to apply the chosen techniques in e-marketing for the company? After the problems are identified, information is collected and analyzed to give the concrete answer.

Online retailing has experienced dramatic growth in recent years.

In less than half a decade, it has captured 1% of the total retail sales in the U.S. and this figure is expected to quadruple in the next three years (Rosen & Howard, 2000). However, while consumers are increasingly shopping on the Net, the rates of return, operating margins, and gross margins of online retailers have been low and declining. This is indicative of intense and increasing competition in the online environment. For instance, margins for online retailer Onsale.com fell from 11.2% in 1998 to 5% in 1999 (Alsop, 2001, 323).

Similarly Compaq's margins fell by over 20% between 1997 and 1999. Though costs of selling goods online are less than selling them through traditional retail outlets, the increased competition is continuously reducing margins. This is evident in the fact that prices of goods sold online are usually significantly less than those in the bricks and mortar stores As in any other form of retailing, but even more so in the online setting, companies need to follow an aggressive expansion policy to survive and be profitable. With e-retailers scrambling for new markets, the choice of an appropriate expansion strategy has become critical for success in this area. Broadly speaking, e-retailers have used two major approaches to market expansion-expanding across product lines and seeking new geographical markets-essentially using both ...