E-MARKETING

E-Marketing

E-Marketing

Introduction

E-marketing is a service that B2B and B2C companies use. E-marketing can be used to increase business for a company. E-marketing has the potential to reach many more people in a short amount of time than traditional marketing. The world we live in today makes it necessary for companies to use this form of marketing to the best of their abilities. Differentiation, segmentation, and branding are a few of the techniques that companies can use to e-market.

E-Marketing: A Discussion with Examples

Amazon.com is the largest online retailer in the world. Amazon.com was founded in 1994 by Jeff Bezos (Rayport & Jaworski, 2004). ...