[The Evolution Of E-Marketing In The United Kingdom]

by

ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

ABSTRACT

This research thesis is based on identifying the modern marketing evolution in the world. Specifically this thesis explores the e-marketing aspects and practices being adopted in UK today. Additionally this thesis represents the social media e-marketing aspects of the product innovation. This thesis identifies the current e-marketing strategies and the consumer behavioS are analysed in different marketing aspects.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTII

ABSTRACTIII

CHAPTER 1: INTRODUCTION1

Background to the study1

Rationale1

Aims and objectives1

Research Questions2

Significance of the study2

CHAPTER 2: LITERATURE REVIEW5

Introduction5

Social Media Marketing6

Virtual Communities9

Forums10

Blog12

Firm revenues12

Online Marketplace13

Emergence of the Online Marketplace14

Impact of E-Commerce on Online Marketplace16

Consumer Behaviour Model for Online Market18

Online Buying Behaviour of Consumers19

Consumer Confidence in Buying Over the Internet21

Online Buying Experience of Consumer in United Kingdom28

CHAPTER 3: METHODOLOGY30

Research Design30

Data Analysis31

Literature Search32

Ethical Consideration33

Role of the Researcher34

Reliability/Dependability34

Quality and Verification36

Reliability/Dependability37

Validity39

Limitations of the study41

CHAPTER 4: DISCUSSION AND ANALYSIS43

Social Media Marketing (Smm)43

Position in Search Engines46

Pay per Click47

Direct Mail Marketing48

Article Marketing49

Web Copywriting50

Technological Marketing50

Potential strengths of Digital Marketing53

Advantages of being in cyberspace55

CHAPTER 5: CONCLUSION57

REFERENCES59

CHAPTER 1: INTRODUCTION

Background to the study

Innovation is the jurisdiction of a sustainable business. Marketing plays a role: identify opportunities, select and validate the project, set the launch strategy. This training in marketing innovation is to structure a complex process to maximize its chances of success. The innovative marketing tools enable businesses to not only have greater visibility in the market, but also to reach target users reach by traditional media. Thus, while the Web allows companies to expand the number of potential customers, the other offers the possibility to reach specific market niches. Small and medium-sized enterprises, due to their dimensions and their highly specialized niche have the opportunity to create strong relationships and loyalty with its customers.



Rationale

In this contemporary world of burgeoning technology and advancement in businesses due to global presence, it had become hard for people to distinguish themselves from others and it has become exceedingly challenging to reach their professional goals. This innovative marketing is doing wonders for a number of businesses across the globe and everyone is making the most out of this innovation.

Aims and objectives

To explore the concept of e-marketing aspects and innovative technology in UK.

To understand the concept of innovative marketing in the light of e-marketing in UK;

To understand the importance of social media marketing as an innovate & e-marketing tool in UK.

To identify Different online marketing aspects and consumer behavior in UK.

Research Questions

This study would address the following research questions:

What is the importance of social media as an innovative marketing & e-marketing for UK businesses?

How can social media contribute to the value of a ...