ADVERTISING THEORY

Advertising Theory

Advertising Theory

Introduction

The article clearly defines the approaches and model of advertising. As adverting is the sole of any brand. Advertising is the main backbone which lets the consumer know about the brand and the new product launches in the market. The basic aim of the article is that it explains the working of the advertising, as how to use advertising as the tool of marketing, as, this is the most important tool of marketing. The article emphasized on the costing and budgeting that is related with the ads.

There are many models that has been described in the article, which can be used in order to strengthen the power of ads, the framework is defined where it is clearly defined about how the ad works the advertising input consist of few major things which include the content of the ad on which the message of the ad will be generated. Then the media is scheduled and media is bought for the allocation of the creative brief. The filters are present which involve the motivation and ability which has the direct interaction with the consumers on the frequency of the ads that they have seen. The advertising theory summarizes that the advertiser would focus on the creative brief and the models which in a way could reduce the additional cost which could be eliminated from the ad, and the ad has such a power that it could directly hit the targeted consumer.

There are some long term effects that have been measured in the article; initially the focus was entirely on the short term effects of advertising which is generally considered to be a very weak approach in any advertising area. Thus on the contrary the result examined which demonstrate the power of models and considering the facts of cognitive and behavioural measures that should be present in order to better combining of the effects of advertising and add into the database for better future researches.

Advertising

Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future. Advertising is a vital part of every successful business regardless of whether its print media, TV media or outdoor media. Advertising is way companies can communicate to consumers; to inform, remind, reinforce, build and sell.

The overall aim of this research project is to understand the role of advertising in order to create brand personality. However, in order to understand those factors and facilitate this study, the objectives of this research is to evaluate four main elements:

Explore the brand awareness for certain global brands.

Evaluate the impact that advertising has on personality of the brand.

Explore the consumer's perceptions of brands, such as feelings, values, and motives.

It would be a mistake for the reader to interpret each of the stated research objectives as individual, unrelated activities. The lists of objectives are necessarily interlinked. The first objective is to explore the rate of consumer's brand awareness (Aaker, 1974, ...