THEORY OF ENCODING/DECODING

Theory of Encoding/Decoding



Theory of Encoding/Decoding

Stuart Hall has proposed in the past few decades the most influential model of Media Studies. As an attempt to synthesis, the model combines the Marxist theory of semiotics insights, which aims to bridge theory, media production, and distribution and consumption gap. Although Hall rightly stressed, the news media in these different logical path to follow different locations, different mechanisms in which any work related to 'encoding / decoding' - model can describe the quality of the whole process of communication media to grasp it paradox unity. This distinction is a collection of facts from the irrelevant model marks a decisive step from a descriptive theory of communication. (Humming, 2006, pp. 105)

The question, who can exercise the power of mass communication process and reasons, is essential for all the audience. In the 'Encoding / decoding', Hall tried to think about freedom of a model for the determination of the delimitation interpretative freedom. (Humming, 2006, pp. 105)A detailed discussion on two 'metaphor' dry from the staff of linguistics and semiotics: the code and reader. Hall distinction between producers and consumers of the code, and identified three reading positions, preferred, negotiation and confrontation in his statements. However, the status of these concepts is somewhat unclear about encoding/decoding. (John, 2007, pp. 75)Where they can find: the subjects involved in the idea? The text under consideration is the analysis of these concepts, or it must construct their induction, that is, from the interview and experimental experience? Finally, the term 'code' tradition contains a binding mandatory content and structure of the system. This, therefore, is the description of ideological significance of the code media information, because their are very complex 'signs', and in a way characterized by creative innovation? (Humming, 2006, pp. 105)

Another problem in this regard is even worse as pointed by Graham Murdoch criticized the "Rational Dimension on the deal too much emphasis" model, and Hall's classic text in fact a pair of intense feelings of prejudice: "These (decoding) the practice of 'object 'the meaning and practice, is not fun. However, non-cognitive processes can be found in the quoted text, Hall explicitly normative judgments about the approval. (Chulman, 2001, pp. 40)This will result in a vague concept, in fact, what is the decoding. (Glenn, 1998, pp. 50)As a cultural theorist; Hall criticized the practice of everyday life, especially through television channels through the meaning system. From his television analysis, Stuart Hall's theoretical model to explain the development of television programs (advertising and series) of. Stuart Hall's theory is called / decoding mode coding. In Hall's encoding / decoding of the communication model basic premise is that the media device is in the production, circulation, distribution of the benefit / consumption, reproduction, and not to convey a message. Stuart Hall's encoding / decoding model focused on the production and receives messages, in the ideological aspects of the capitalist world. The validity of this theory there are many, and fully understand it, Hall must be knowledgeable of Marxist background, ...