Advertising Management



Advertising Management

Selection of an Advertising Agency

Advertising is primarily focused on the promotion of goods and services, which means that to create awareness among the target audience of the company. The prime objective of advertising is to develop awareness amongst the masses highlighting the prominent of differentiating product features. Following factors are considered when selecting and advertising agency; (Adcock, 2001).

Service offering

Several agencies provide a mix of services to the clients. Some offers complete set of solutions while the rest provide selected set of advertising services. The requirement is totally based upon the advertiser whether to go for the company which ...