Advertising in the 21st Century

Advertising in the 21st Century

Introduction

Advertising is the dissemination and mass promotion of products and services, no content of its own, since it is limited to serving as a vehicle. It develops an important role in dissemination and persuasion through the transmission of messages that influence the audience, an audience receptor, destroying or introducing new values and forms of behavior. Over the years we can see how the ads reflect different lifestyles and social aspirations of the majority of people, and how advertising is shaping society by demonstrating new ideas about the roles of men and women, new lifestyles, values, principles (Udunuwara & Liyanage, 2006). Also advertising is creating new needs for society. The advertising influences people's habits beyond regarding the purchase of products. It is present in streets, at home, through television, radio and the Internet.

According to Udunuwara & Liyanage (2006), Advertising is a medium that is used to send messages and proposals of any kind, and these messages and proposals that are sent through advertising are potentially harmful to people and especially for teenagers, as they are in full training, and therefore, are most susceptible against this great shelling.

The audience needs to know about the product and that it serves, which is its primary function, other functions has made it, where you get the raw material of this fact, how clean, pure, hygienic is, that this is its form, structure, color, size, durability, weight, which is so necessary, or if it is a luxury, which guarantees are offered in, because it's better, or because it is not, etc.. If you can should try it. All this makes it clear that the advertiser must know the product almost more than they know the manufacturer. Equally important is to know the market you are targeting, who your target population, because this will give us guidelines to follow for a successful development of an excellent ad campaign.

Discussion

What image do you have of Victoria's Secret? Maybe you see a sexy woman in middle age (30 years apx.), Dynamic, hardworking, self-confident, smart, bold, elegant. If this description corresponds to the image you have of the person creating this successful lingerie company.

Victoria's Secret was launched by a man obsessed with the lingerie and was banned by a department store to buy lingerie for his wife, so he decided to create his own brand of underwear, with the name of Victoria's Secret, which managed to capture the attention of all women as some identified themselves with the brand, others were in it what would like to be. This is how its creator thought, knowing the needs of women, the desires that move them and how to reach them gave the personality to Victoria (Lundberg & Witz, 2009).

According to Zimmerman Advertising (2007), while reading a newspaper, watching your favorite TV show or going to the movies, advertising messages are generally and unexpectedly inserted into the “moment”. You start your newspaper article on page 1 and then, after a two-inch column type are told ...