False Advertisement

This advertisement not only uses the lustful fantasies to bully male consumers into buying the product, but they also use one of the oldest and most effective technique: fear. Solomon writes in his article that all human beings are constantly afraid of being socially unacceptable. This ad here is imposing a fear that if you do not use Axe Shower Gel, you will not become part of the norm and not become socially accepted among women.

Femininity in advertising has been a main theme for much of the 21st century in American advertising so far. It seems like all we see ...