ETHICAL ISSUES

Identification of the Ethical Issues Present in a Workplace

Identification of the ethical issues present in a workplace

Introduction

False advertising also referred as deceptive advertising is, when companies use false or untruthful statement in their advertisements. Since advertising has the potential to influence people into profit-making transactions, which they might, otherwise would have avoided, most of the governments around the world use set of laws to control fraudulent, deceptive or ambiguous advertising. It is essential for the customer to know what actually they are buying. Deceptive advertisements are very common in the advertisements of energy drinks. A lot of exaggeration typically portrayed in the advertisement of energy drinks. People give the perception of instantaneous extra ordinary energy. These advertisements also lead to false claims saying instant energy in 5 minutes. Such companies portray ad stating false claims, and portraying an inaccurate picture. This is one of the reasons that such adds certainly appealed by the youth (www.marketingpower.com).DiscussionDeception in advertising

A very common statement commonly heard by people is that, advertising is very deceptive. Anything that is detracting and providing an unsatisfactory result ultimately detracts, suffering in loss and dissatisfaction of the transaction ultimately hurting both parties. If a manufactured good does not live up to its advertisement, disappointment arise, which in the long term is harmful to the advertiser as to the consumer. For advertising to be effectual, customers must have self-reliance in it. Therefore, any kind of dishonesty not only detracts from the complete information but also risks being self-defeating. Even exaggeration might be taken accurately and therefore, considered deceptive. Under existing advertising law, the only product averred implied or explicit or even that said to be deceiving are those that are factually phony, or communicate a false impression and therefore, have the probability to deceive or mislead adequate public. But puffery disqualifies from this obligation because supervisory body says that intelligent people do not believe it anyway. People are of the opinion that since advertisers regularly uses puffery and non-product facts to augment the image of their products; they must think customers do believe it. Non-product details are not about the brand but about the end user or the social environment in which the consumer is using the brand (www.aef.com)

Energy drinks slogans generally made very attractive, and the reason is that almost all its sales depend on the advertising of the drink. Energy drinks are becoming a very trendy, hip part of society and is settling easily in the culture. Therefore, it is vital that a company catches its prey playing a huge false ad that is not only attractive but catchy enough to be memorable. This is not only the trick these companies use, another trick the energy drink companies play to hide the truth that their products are obviously harmful is that they direct these energy drinks to a specific group of people. For example, most of the businesses focus on people who are extremely sports devotee, on the hip-hop mass; whereas the rest tend to cater to the video games. All companies vary on focusing their target population, but their main focus always directed to produce energy drinks with an ad that attract their desire market ...