ADVERTISING AND MARKETING COMMUNICATION

Advertising and Marketing Communication

Advertising and Marketing Communication

Bachelors in Advertising and Marketing Communication is a program that systematically builds the techniques and skills that are required to manage a rapidly evolving multifaceted commercial communications industry. The main emphasis of the program is on media engagement, strategic brand development and cross-platform digital communication. The following are the core modules along with their explanations:

International Business

This module describes the international business environment within which critical decisions are made. The first section of the module deals with leading managerial issues related to capital, resources and knowledge that businesses face when engaged in international ...